Social Media is the current buzz in the online marketing
arena.As we approach social media for
our clients, we make sure that we understand the objectives of the client
before we begin to make suggestions of which social media sites to use.
There are literally hundreds of social media sites but we
focus on what we believe to be the top social media sites.While we may focus on the top social media sties may
be useful in our clients’ marketing efforts, other social media sites will be reviewed and considered.
Here is a quick overview of the top social media sites:
Facebook is currently the leading social networking service
that can be a key component in many marketing campaigns.Facebook can be used to complement
traditional advertising or as an advertising tool by itself.The utilities provided by Facebook are very
effective and its advertising options has the unique capability to reach a very
well defined demographic.
Twitter is a social networking service that utilizes text
messages as its delivery medium.The
text messages, called “tweets.”Twitter
can be strategically used to quickly communicate with an audience to
effectively deliver short messages.Messages, although limited to 140 characters, can be a powerful avenue
Pinterest is one of the fastest growing social media
websites that allows its users to share interests.Users save images, articles and other
Interests by “pinned” them in categories called “boards.”Followers with similar interests follow
others’ boards, which provides an opportunity for businesses to tap into.Pinterest is heavily used and followed by a
female audience however male audiences are growing.
YouTube is a video-sharing website that allows a medium
through which people can share videos.While most of the videos on YouTube are amateur videos, businesses can
utilize the website to post how-to videos and other marketing messages.The website greatly simplifies the process to
share a video message on a business website by imbedding the YouTube code to serve
as the video player.
The Google+ service is an “identity” service.There are several elements within the Google+
social networking website.Several
components provide opportunity for businesses to connect to its customers and
fans.On a local level, Google+ Local
and Maps allow businesses to post photos and information and includes a tool to
feature reviews from customers.
Idaho Falls Social Media Marketing Specialist, Kipper J Marketing.
Idaho Falls Marketing Services l Kipper J Marketing l 208-881-1526